Our team is a family at the heart of Santa Cruz surfing. Freeline Surf Shop employees have a passion for the ocean and surfing. Many of our staff members surf and are involved in the community. We love to share our knowledge of the ocean and everyone who enters the store is welcome to our wealth of experience. For over 50 years, Freeline has been the place for all Santa Cruz surfing needs. For beginners and advanced, we enhance your surfing experience.
"The customer’s always right"
John Mel
Shaper/Patriarch of Freeline
"Surfing is fun"
Peter Mel
Hall of Fame Surfer/Owner
''turtles dont like plastic''
Tara Mel
⭐️Boss Lady/Owner
''cookies with milk''
Anthony Dunn
Marketing Captain
"i like to surf and fish "
John Mel
Professional Surfer
''has slight hearing problems, moves a bit slow, but we still love him ''
Wayne Kenney
Manager/longboard specialist
worked at Freeline 16 years
still has a flip phone
''Not a local just a resident ''
Mike Sobota
Manager
worked at Freeline 6 years
Favorite surf spot ''The Hook''
Our online store is now open for business
check out the products page for info on inventory