Surfing Santa Cruz Since 1969



We offer rentals for beginners & advanced with fast service and great prices, walking distance to Pleasure Point

Flat rates per business day

$10 - Bodyboard & Skimboards

$20 - Wetsuit

$20 - Softboard

$30 - $40 - Demo Hardboards

Boards & Wetsuits - Boards for beginners - Performance Boards - Mid-length hybrids - Demo Longboards - Body Boards - Skim Boards

The Shop

Freeline Design Surfboards was established in 1969 by John Mel in Santa Cruz, CA. Located in the Heart of Pleasure Point and within walking distance to the Beach, we offer custom surfboards, wetsuits, surf hardware, skimboards, bodyboards, t-shirts, hats, clothing, bikinis, sandals, beach towels, sunscreen, and more.

The Art of Life & Surfing

As newlyweds in 1968, John and Kim Mel hopped in their VW bus and set sail for Santa Cruz. They fell in the love with the world-class waves at Pleasure Point, wondered at the area’s natural beauty and even drove by sleepy 41st Ave., flanked by cattle ranches, a supermarket and a few shops. The Mels set up their first shop on Portola Drive, and then on 41st Ave. near Alameda Ave. It was 1969... a nostalgic year in history.

53 years later, Freeline is still going strong. Big-wave surfer Peter Mel still Chases swells Down at Mavericks with his son John Mel when he is not managing the shop or commentating for the WSL. You can find Peters family helping him at the store Day to day! Tara Mel does the back end Ordering, Sons John & Anthony have jobs at Freeline in Marketing and customer Service. Family Owed Family Operated.


The Mavs Gun was designed between Peter Mel and Britt Merrick to do what any good big-wave board should: Paddle extremely well, make crazy drops with great hold and control, then fly down the line and drive through heavy sections with unrivaled confidence.

Listen to this conversation between Peter Mel and his son John as they go through the attributes of the Mavs Gun they developed with Britt Merrick at Channel Islands Surfboards.